![]() ![]() Themes relating to Hinduism, including reincarnation and karma, feature in the lyrics, and the music blends western and eastern styles. The album's title is a variant of M.I.A.'s real first name and also references the Hindu goddess Matangi. ![]() and longtime collaborator Switch, with additional contributions from Hit-Boy, Doc McKinney, Danja, Surkin and The Partysquad. Songwriting and production for the album were primarily handled by M.I.A. It was released on 1 November 2013 on her own label, N.E.E.T. Retrieved 17 June 2016.Matangi is the fourth studio album by British recording artist M.I.A. ^ "iTunes - Music - Double Bubble Trouble - Single by M.I.A.".Archived from the original on 25 February 2015. "Why you should watch M.I.A.'s new music video 'Double Bubble Trouble' ". Directs Her Hyperactive, Political "Double Bubble Trouble" Video". "Watch M.I.A.'s Uncensored New 'Double Bubble Trouble' Video". "MIA makes directorial debut with 'Double Bubble Trouble' video - watch". Debuts the Video for "Double Bubble Trouble": Watch". "M.I.A on Twitter: "identical twins needed for double bubble trouble video Fri / sat 11th 12th in London" ". "MIA - ARE YOU A TWIN? ARE YOU FROM LONDON ? ARE YOU ON INSTAGRAM ?.". ^ Padania, Jesal 'Jay Soul' (5 November 2013)."Double Bubble Trouble" (live on 'Meyers')". "Matangi - FACT Magazine: Music News, New Music". ^ a b Montgomery, Hugh (10 November 2013). ![]() It has been noted and praised for its political undertones. The video went viral and quickly reached 2m views on YouTube. published the clip on YouTube herself, the label blocked it on copyright grounds, but reversed the decision when faced with an outpouring of protest. premiered the video on, tweeting a link to it, and revealed that her record label Universal Music Group had been holding the video for four days and would not let the singer release it. The Partysquad, who produced the song, also make a cameo appearance in the music video. posing against the wall with '1984 is now' written on it, referencing George Orwell's novel Nineteen Eighty-Four, as well as Barack Obama's 2008 campaign slogan 'Yes We Can' modified into 'Yes We Scan', which alludes to scanning and storing personal web information by Google. The video begins with adolescents printing weapons using a three dimensional printer. herself on location in Peckham, South London. The music video for the song was directed by M.I.A. On 10 April 2014, the singer reached out to her fans on Facebook and Twitter, explaining that she needed identical twins for "Double Bubble Trouble" video shoot, which she said would take place in London on 11 and 12 April. However, the track had charted in France in November 2013, solely on individual downloads from its parent album. When released as a single in 2014, "Double Bubble Trouble" failed to impact music charts. has "done similar things to more dazzling effect before, since there's less development here as she moves between these traditions rather than weaving them together more intricately". However, in his PopMatters review, Arnold Pan was less enthusiastic, and while appreciating the song's "globetrotting" blend of "dub reggae rhythms, Indian strings, and hip-hop conventions", he also claimed that M.I.A. Hugh Montgomery of The Independent named it one of Matangi's "sublime, fully formed songs" while Jesal 'Jay Soul' Padania of stated that the song is "fucking crazy and completely epic". "Double Bubble Trouble" received generally positive feedback from music critics.
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